Beautifully Responsible™ flooring

What does Beautifully Responsible™ mean?

Watch the video to find out.

Beautifully Responsible™ flooring

Find out how resilient flooring helps you live well.

Beautifully Responsible™ flooring

Learn how resilient flooring is mindfully manufactured.

Beautifully Responsible™ flooring

Discover the many ways resilient flooring is made for life.

Don’t compromise – on your style, budget, well-being, or sustainability

You can find everything you’re looking for – in resilient flooring products.

This versatile flooring is durable, affordable, and comes in an incredible array of styles. Most importantly, it comes with confidence that you’ve chosen environmentally friendly floors that support your family’s well-being.

After all, what is more beautiful than your well-being? More beautiful than caring for a loved one and protecting the natural environment? This is the beauty that inspires us to design and manufacture resilient flooring products.

These products are beautifully made, and beautifully responsible.

Certified to meet indoor air quality standards

Thanks to the FloorScore® and the ASSURE CERTIFIED™ labels, you can be confident in choosing the right floor for you and the rest of the family – including your little ones and fur babies.

The responsible life of resilient flooring

From the manufacturing process to everyday use, resilient flooring brings together environmental sustainability, well-being, and durable performance. Explore the connected benefits:




What is resilient flooring?

Resilient flooring is a category of flooring products, just like hardwood or carpet. Resilient flooring gets its name from its ability to “give” under the impact of footsteps and then spring back into shape. The term calls to mind qualities of strength and vitality – just like a family or community, resilient flooring is built to endure whatever challenges life throws at it. Learn what makes luxury vinyl tile, linoleum, rubber, and other specific flooring products “resilient.”


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About Beautifully Responsible™

As members of the Resilient Floor Covering Institute, we value a healthy environment – indoors and out. We’re committed to sustainably manufacturing flooring products that reduce waste over time and promote healthy indoor air quality through third-party certification programs.

We realized that homeowners wanted a comprehensive and convenient source of information about resilient flooring. Together, we created Beautifully Responsible™ to put the information (and inspiration) you’re looking for right at your fingertips.

Whether you’re dreaming about the future or you’re in the midst of a home improvement project right now, this site is for you. After all, you don’t compromise on affordable floors, sustainable floors, or beautiful floors – and neither do we.

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