RFCI Privacy Policy

Effective Date: November 10, 2020

Resilient Floor Covering Institute (“RFCI,” “we,” “our,” or “us”), provides this Privacy Policy to describe how we collect, use, and share the information of individuals who visit our websites at rfci.com or beautifullyresponsible.com and/or any other affiliated websites that link to this Privacy Policy (collectively the “Sites”).

Information Collection

When using our Sites, you may voluntarily provide information about yourself, including your name, contact information, company, job title, and any other information you choose to provide. For example, we may collect this information when you submit an inquiry through our Sites, send an email to us, or otherwise interact with us. In addition, the Sites offer extra features for RFCI members, and we may collect additional information from RFCI members including username, password, and other information you choose to provide when logged into the Sites.

We also automatically collect information relating to your interactions with us and our Sites, including browser type, IP address, pages visited and other activities on the Sites, device type, time and date of visit, and other information we collect through the use of cookies and similar technology. See the “Digital Analytics” section of this Privacy Policy to learn more about the use of this information and the choices available to you.

Information Use

We may use your information for any lawful purpose, including the following:

1. To respond to your inquiries;

2. To operate and improve our services and our Sites, including member benefits;

3. To send surveys, promotions, and marketing materials that may be of interest to you;

4. To comply with the law and to maintain the security of our Sites; or

5. With your consent, or as otherwise disclosed at the time information is collected.

Information Sharing

We may share the information we collect with other parties, including the following:

1. With third-party vendors who process information on our behalf, such as email service providers;

2. With RFCI members, including as part of our membership directory;

3. Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, or to protect our rights or the rights of third parties; or

4. With your consent or as otherwise disclosed at the time of data collection or sharing. We may share information that has been de-identified or aggregated without limitation.

Digital Analytics
We may also work with third parties that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes. RFCI uses Google Analytics and other third-party services to improve the performance of the Sites and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Sites, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Third-Party Links and Tools

The Sites may provide links to third-party websites or apps, including those of RFCI member companies. We do not control the privacy practices of such third-party websites or apps, and they are not covered by this Privacy Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices. The Sites also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on the Sites, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use.

Changes to Our Privacy Policy

If our information practices change, we will post these changes on this page. We encourage you to visit this page periodically to learn of any updates.


If you have questions, comments, or concerns about this Privacy Policy, please contact us at: https://rfci.com/contact-us/