RFCI Privacy Policy

Effective Date: November 10, 2020

Resilient Floor Covering Institute (“RFCI,” “we,” “our,” or “us”), provides this Privacy Policyto describe how we collect, use, and share the information of individuals who visit our websitesat rfci.com or beautifullyresponsible.com and/or any other affiliated websites that link to thisPrivacy Policy (collectively the “Sites”).

Information Collection

When using our Sites, you may voluntarily provide information about yourself, including yourname, contact information, company, job title, and any other information you choose to provide.For example, we may collect this information when you submit an inquiry through our Sites,send an email to us, or otherwise interact with us. In addition, the Sites offer extra features forRFCI members, and we may collect additional information from RFCI members includingusername, password, and other information you choose to provide when logged into the Sites.

We also automatically collect information relating to your interactions with us and our Sites,including browser type, IP address, pages visited and other activities on the Sites, device type,time and date of visit, and other information we collect through the use of cookies and similartechnology. See the “Digital Analytics” section of this Privacy Policy to learn more about theuse of this information and the choices available to you.

Information Use

We may use your information for any lawful purpose, including the following:

1. To respond to your inquiries;

2. To operate and improve our services and our Sites, including member benefits;

3. To send surveys, promotions, and marketing materials that may be of interest to you;

4. To comply with the law and to maintain the security of our Sites; or

5. With your consent, or as otherwise disclosed at the time information is collected.

Information Sharing

We may share the information we collect with other parties, including the following:

1. With third-party vendors who process information on our behalf, such as email serviceproviders;

2. With RFCI members, including as part of our membership directory;

3. Pursuant to a subpoena, court order, governmental inquiry, or other legal process or asotherwise required by law, or to protect our rights or the rights of third parties; or

4. With your consent or as otherwise disclosed at the time of data collection or sharing.We may share information that has been de-identified or aggregated without limitation.

Digital Analytics
We may also work with third parties that collect data about your use of the Sites and other sitesor apps over time for non-advertising purposes. RFCI uses Google Analytics and other third-party services to improve the performance of the Sites and for analytics and marketing purposes.For more information about how Google Analytics collects and uses data when you use ourSites, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Third-Party Links and Tools

The Sites may provide links to third-party websites or apps, including those of RFCI membercompanies. We do not control the privacy practices of such third-party websites or apps, andthey are not covered by this Privacy Policy. You should review the privacy policies of otherwebsites or apps that you use to learn about their data practices.The Sites also include integrated social media tools or “plug-ins,” such as social networkingtools offered by third parties. If you use these tools to share personal information or youotherwise interact with these features on the Sites, those companies may collect informationabout you and may use and share such information in accordance with your account settings,including by sharing such information with the general public. Your interactions with third-partycompanies and your use of their features are governed by the privacy policies of the companiesthat provide those features. We encourage you to carefully read the privacy policies of anyaccounts you create and use.

Changes to Our Privacy Policy

If our information practices change, we will post these changes on this page. We encourage youto visit this page periodically to learn of any updates.


If you have questions, comments, or concerns about this Privacy Policy, please contact us at: https://rfci.com/contact-us/

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